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Appway – Saas & Startup WordPress Theme


Appway is a powerful Easy to UseHighly Customzable SEO /Digital Agency / Multi-Purpose Theme , built with latest Bootstrap.The  Theme comes with a lot of layouts for blog pages, services, landing pages and others. This Theme is a highly suitable Theme for companies that offer SEO services as well as other internet marketing related services. It has purpose oriented design, responsive layout and special features like 2 different landing pages, blog layouts, galleries, services and pricing tables. Digital Media can also be used for multi-purposes. 

Features Overview

  • Drag and drop page Saas Web – Elementor:

    Fast, intuitive and smart page Saas Web will make your customization fast and easy. You layout will be ready for publishing in a minute!

  • Demo content included :
    Saas Web is ready to use from the box. Quickly install it via FTP or WordPress and after you activate it you can load demo content. Then you can add your own content on already designed pages.
  • One click installation :
    Install Saas Web with our powerful one click installer. Get your site up and running in no time! Quick, easy and rocket fast!
  • Responsive & retina ready :
    Look of your website on mobile devices is very important these days. So we made sure Saas Web looks great both on mobile, desktop and retina screens!
  • WPML & Translation Ready:
    Saas Web is compatible with most popular WordPress plugin that supports creation of multilingual layouts. Translate your website to any language with WPML!
  • Advanced typography options :
    Choose any of the Google web fonts library through powerful theme options panel! Now you can set a unique style for your brand!
  • Compatible with Contact form 7 :
    Saas Web is compatible with the most powerful and most popular custom contact forms WordPress widget! create your own forms in seconds!
  • Powerful framework :
    Saas Web is based on most popular, well established, powerful vafpress theme options framework!
  • Detailed documentation :
    Extensive documentation plus great video guides on how to setup and customize Saas Web will make your customisations super easy and fast!
  • Crossbrowser compatibility :
    Saas Web looks great among all major browsers including IE9+.

Full Features List

  • 100% Fluid Responsive – Fits any device perfectly
  • Tested on real devices
  • Flexible Layout
  • Use our demo layout or create your own visually different experience using page Saas Web and feature-rich backend.
  • Unlimited Sidebars
  • Retina Optimized
  • Advanced Admin Panel
  • Demo Import, Content and Sliders
  • Social Links
  • Bottom Footer Widgets
  • Clean & Commented Code
  • Advanced Typography
  • Google Fonts – 600+ Font families available
  • Custom Font Support
  • Custom Page Themes
  • Pixel Perfect Design
  • Quick & Easy Installation & Setup
  • Custom CSS Ready
  • HTML5 & CSS3
  • Easy Customization With Variable Content Sections
  • Custom Build Theme & Page Options
  • SEO Ready
  • Localizable with .pot translation files
  • WPML Multilanguage Plugin Extended Support
  • Various Post Formats
  • Unlimited Pages
  • Custom Widgets and smart admin panel for customizations
  • Customizable Contact Forms with Contact Form 7 support
  • FullScreen Background Slider
  • Cross Browser Compatibility
  • Well Documented & More….


Hendon – Single Property Theme


Hendon - Single Property and Apartment Complex Theme - 1
Hendon - Single Property and Apartment Complex Theme - 2

Welcome to Hendon, where premium WordPress meets premium residence showcase! Packed with a fine selection of aparment and property showcase layouts, as well as property booking and floor plan templates, Hendon truly has every property showcase aspect covered. Get Hendon and give a remarkable new home to your properties!

Here�s a link if you wish to view the Hendon documentation.

If you have any questions or wish to learn more about Hendon theme, we�ve compiled a huge selection of useful articles which you can easily lookup over at our Knowledge Base.

In case you have already purchased Hendon and you happen to have some questions about it, feel free to visit our Help Center where our support team will be more than glad to help you out.

Check out the Qode Video Tutorials where you can find step-by-step guides on how to customize our themes to achieve exactly what your website needs.

Like our theme? Feel free to browse our other WordPress themes for property showcase.

Theme Features

  • Powerful Admin Interface
  • Highly Customizable
  • No coding knowledge required
  • One-Click Demo Content Import
  • Large collection of pages and layouts
  • Elementor Page Builder compatible
  • Slider Revolution Responsive WordPress Plugin included ($29 value)
  • Properties custom post type
  • Large collection of practical shortcodes
  • Apartment List shortcode
  • Property Advanced Info shortcode
  • Property Hierarchical Info shortcode
  • Property Image Map Gallery shortcode
  • Property Info shortcode
  • Property Info Table shortcode
  • Property List shortcode
  • Blog List shortcode
  • Custom Post Formats: Standard, Gallery, Link, Quote, Video, Audio
  • Social Share shortcode
  • Vertical Split Slider shortcode
  • Pricing Table shortcode
  • Comparison Pricing Table shortcode
  • Product List shortcode
  • Product Categories List shortcode
  • Highlight shortcode
  • Team List shortcode
  • Clients List shortcode
  • Item Showcase shortcode
  • Cards Gallery shortcode
  • Text Marquee shortcode
  • Image With Text shortcode
  • Video Button shortcode
  • Customizable Google Map shortcode
  • Dropcaps shortcode
  • Icon List Item shortcode
  • Custom Font shortcode
  • Call to Action shortcode
  • Various infographic shortcodes
  • Progress Bar shortcode
  • Counter shortcode
  • Countdown shortcode
  • Multiple Header types
  • Header Standard
  • Header Divided
  • Header Minimal
  • Fullscreen Menu functionality
  • Multiple Header Behavior Types (sticky, fixed, sticky only on scroll up)
  • Separate Normal, Sticky, and Mobile Header Logo Versions
  • Separate Logo versions for dark and light header skin
  • Multiple Header & Footer widget areas
  • Optional Header Top widget area
  • Customizable Mega Menu
  • Side Area
  • Blog List Widget
  • Author Info Widget
  • Side Area Opener Widget
  • Working Hours List Widget
  • Integrated Search
  • Customizable Footer � choose from 1 to 4 column layout
  • Variable grid size
  • Blog List shortcode
  • Custom Post Formats: Standard, Gallery, Link, Quote, Video, Audio
  • Testimonials list shortcode
  • Fully Responsive
  • Retina Ready
  • Create Custom Sidebars
  • 900+ Google Fonts
  • Font Awesome, Font Elegant, Ionicons, Simple Line Icons, Linea Icons, Linear Icons, Material Icons, and Dripicons Icon Packs
  • Translation Ready
  • Contact Form 7 compatible
  • WPML Plugin compatibility
  • SEO Optimized
  • Child Theme included


How to Choose a Payment Gateway

Accepting payments from customers isn’t as easy as flipping a switch and watching the money flow in, but it doesn’t have to be complicated, either. You just need to find the right WooCommerce payment gateway for your business.

With the right payment gateway, you can make it easy for customers to purchase your products. Choosing the right fit takes time, but we’ve found a few ways to narrow down your options and make the process effortless.

Let’s explore how to find the right solution so you can focus on what matters: launching your new store.

Want to add additional gateways to your store? Browse all payment gateway extensions available on the official WooCommerce.com marketplace.

How payment gateways work

If you’re reading this post, you probably know you need a gateway, but may not really understand why or how they function.

Let’s break it down. First, a payment gateway is an application that allows a store to securely request payments from customers. When a customer clicks “order,” it handles all of the next steps.

Your gateway:

  • Verifies each customer’s billing information.
  • Authenticates funds for each customer’s payment method.
  • Approves requests, allowing your store to issue a confirmation number.
  • Most importantly, gets you paid!

Now that you have a better idea of the “why,” let’s look at how to find the right gateway for your store.

Your first choice: modern or classic

All gateways used to require store owners to apply for a merchant account — a special bank account that allowed direct receipt of credit card payments. Unless you had a merchant account, there was no way for the payment gateway to transmit money to your bank.

There are now plenty of payment gateways that don’t require a merchant account at all. They draw funds directly from customers’ bank or credit cards, validate them, and then deposit them into your account.

To make things clear, let’s call the payment gateways that require a merchant account “classic” gateways, and those that don’t “modern” ones. 

Modern payment gateways: easy setup, but higher fees

A few examples of “modern” payment gateways — those that don’t require a merchant account — are PayPal and Stripe.

checkout page with credit cards and Paypal
Photo © https://www.aprilsoderstrom.com/

The biggest perk of these gateways is that, in most cases, you won’t need to change bank accounts or really do anything special to get started. In addition, integrating these gateways with your store is usually a quick process.

However, there are two downsides:

  1. Modern payment gateways usually charge larger per-transaction fees than classic gateways. For smaller stores, these fees are often not a big deal, but as you grow and process more transactions, they can add up.
  2. Some modern gateways send customers off-site to make a payment, which may reduce conversions. 

Classic payment gateways: more hassle, but better for bigger stores

WooCommerce supports several classic payment gateways, including Authorize.Net and WorldPay.

Compared to modern options, classic payment gateways can be a bit of a hassle. Not only do they take longer to set up and require some technical knowledge, they also require a merchant account.

If you opt for a classic payment gateway, you’ll need to find a bank that offers merchant accounts and apply for one. Because they aren’t offered by all banks and the approval time varies by organization, this can add as much as four to six weeks to the setup process.

However, as mentioned above, per-transaction fees for classic gateways are often lower than modern ones. So it’s worth considering how much you’ll pay in the long run, and if a little hassle is worth more than the gateway fees.

You can always switch gateways in the future, but that comes with its own set of considerations.

Consider the benefits of hosted vs. integrated gateways

Much like eCommerce platforms, which have hosted and self-hosted options, payment gateways can be hosted off-site or integrated into your store. As you probably have guessed, there are advantages and disadvantages to both options.

Hosted payment gateways

Hosted gateways redirect your customers to the payment processor’s platform to input payment information. The biggest perk of this setup is that the offsite provider is responsible for all PCI compliance and data security. This is one less thing for you to worry about, and major hosted processors will have information on their compliance and security methods if you need it.

There are some potential downsides, however. In some countries, offsite payment processors aren’t trusted; in others, they’re actually preferred. So you’ll need to know how your audience feels about a hosted gateway before choosing one.

Also, directing a customer off your website can sometimes be jarring and can potentially harm your conversion rates if it’s not a gateway they know and trust.

The bottom line: hosted gateways are easy to set up and are fantastic for new stores, but can potentially hurt conversion rates if customers aren’t familiar with the processor.

Integrated payment gateways

An integrated payment gateway connects to your eCommerce website via the gateway’s API. The biggest advantage of this is that customers never have to leave your store to input payment information and submit orders — it’s a smooth, seamless experience.

Of course, the downside is that you’ll need to integrate with the gateway you choose. WooCommerce supports dozens of payment gateways, so your chosen option will most likely integrate seamlessly. But if you choose one that isn’t supported “out of the box,” you might have to do some custom programming to get it functioning properly.

Integration also makes you responsible for complying with your country’s rules and regulations, including the PCI Security Standards. A lack of security could put your customers at risk, or subject your store to an audit.

The bottom line: gateways integrated via API offer a seamless ordering process, but can be more difficult and time-consuming to set up, and will add more responsibility to your plate.

Narrow down your options: start by considering pricing

At this point, you should have a good feel for what type of gateway you’d prefer, whether it’s modern or classic, integrated or hosted. Now you can start narrowing down your options, starting with price.

Nearly all payment gateways charge fees, usually per-transaction fees or monthly usage charges. The gateways you evaluate may charge one or both, or may even scale their fees depending on how much you use them.

A three percent per-transaction fee might not sound like much, but could add up if you’re selling luxury goods or large volumes.

Planning recurring payments? Look for automatic billing support

If your business will be offering subscriptions or memberships, make sure that the gateways you’re considering support recurring payments. If they don’t, your customers will need to renew manually each month, which can be a huge pain.

We have a table of payment gateways that support subscription payments to help you narrow this down.

Note that the gateways are also marked to indicate if they allow changes to payment dates and amounts without canceling and restarting the subscription, which can be helpful for stores planning to offer multiple subscription or membership tiers.

Review the purchasing process in full detail

As you continue to narrow down your choices, try to be conscious of how each gateway will appear on your store and what kind of experience it will offer your customers.

Think about the number of steps a shopper will have to take to get from their cart to a confirmation screen. If you’re asking too much of them, they might abandon their purchase.

Scan2Cad website using one page checkout
Photo © https://www.scan2cad.com/

Most payment gateway providers either have a demo on their website or will be happy to show you a demo if you ask. This is a good way to get an idea of how the process will actually function on a store like yours, what screens customers will see, and what information will be requested.

Integrated gateways often offer more flexibility than hosted ones, since you can opt for a one-page checkout or multi-page checkout, style form fields as you prefer, and more — essentially eliminating any potential barriers to purchase.

Don’t be afraid to just get started

When starting a new store, you may not want to spend a lot of time or money on setting up a payment gateway. And that’s perfectly fine.

WooCommerce Payments is a great place to start — it’s simple, reliable, and secure, but can also grow alongside your business. It’s completely free to install and set up and only charges 2.9% + $0.30 per transaction.

dashboard showing WooCommerce Payments transactions

Because it’s an integrated gateway, your customers will pay directly on your site and experience a seamless checkout process, but you can also rest easy knowing that their payment information is protected.

The best part? You can manage everything from the same dashboard that you’re already familiar with. View payments, track cash flow, issue refunds, and more directly on your site. 

Accepting payments is a critical step

Adding a payment gateway to your store is a crucial part of the pre-launch process. Once you’re ready to accept payments, you can go full speed ahead knowing that you chose the right gateway for your needs.

We hope this guide has been helpful in your search for the best payment gateway for WooCommerce. Have any questions about picking a gateway? Let us know and we’ll get back to you as soon as we can.

Get WooCommerce Payments

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Lovecare – Senior Care WordPress Theme


Lovecare is a handy senior care WordPress Theme that is ideal for managing for elderly care, elder living, retirement care homes, senior citizen accommodation, sheltered housing, nursing home, palliative care, home citizen, medical or health care websites. It comes with a stunning design and user-friendly interface, this rich full features elderly care WordPress theme also suits the demands of a hospital, clinic, nursery, retirement home as well as any medical organizations.

We studied of everything while designing Lovecare, so you get all the layouts elderly care or health care ever need, as well as components for events, patient stories and donations, packed full compatibility with the Charitable donation plugin and event plugin. 

It includes five unique and 100% responsive extraordinary home pages and all necessary detailed inner pages. Lovecare comes with many advanced pages with a focus on providing high-quality content in the field of eldercare platform over the world. In short, with Lovecare, you have everything a new Senior care site can ever need!


After installing and activating Lovecare you can easily import demo data from admin panel. Then you can add your own content on already designed pages.


Don’t worry if you are not a webmaster because Lovecare does not require any coding knowledge and skills! Build your senior health and medical care site easily with Elementor.


Lovecare is supported with Event calendar plugin. Which allow you easily create an event, add members, and set your event start and end time. There are also plenty of options for displaying your calendar and its events on your site.


The Charitable donation plugin that gives you everything you need to start accepting donations today, for free. Designed to integrate seamlessly with WordPress, Charitable allows non-profits and developers to create powerful fundraising platforms on their own website.


Lovecare is compatible with the most common and popular Contact Form 7 plugin! Create your own forms as per your requirements!


This theme uses the powerful Redux framework, which makes theme control easier and faster.


We care about our customers very much. The theme includes 100% free premium support. If you have questions, contact us and we will answer your question shortly and resolve your issue. We are happy to hear from you.


Salute – Medical – WordPress


Elementor Pro
The Ultimate Niche WordPress Elementor Theme for Medical Related Practicies

Salute is built for medical practices, dentists, doctors, surgeons, hospitals, health clinics, paediatrics, psychiatrist, psychiatry, stomatology, chiropractor, veterinary clinics and other medical related practices. It has purpose oriented design and it is suitable for users with zero programming skills as well as advanced developers.


Introduction Title




  • Elementor Front End Builder
  • Elementor Pro Support and Compatability
  • Elementor Header and Footer Builder
  • Extensive setup guide
  • WooCommerce Integration
  • Exceptional page-load performance straight out of the box
  • Niche specific design and functionality
  • No coding knowledge required
  • Dedicated mobile responsive design, looks perfect on your IOS or Android device
  • Timely Support – 8 hours average response time
  • One-Click Demo Content Import
  • Extensive setup guide
  • 23 HD Video Tutorials for beginners
  • 100 + help articles written by us
  • Automatic free updates
  • RTL Support
  • Anchor functionality in menu – easily navigate to any section on the same or different page
  • Translation (po&mo files) Ready
  • WPML Plugin Integration
  • Child Theme Ready
  • SEO Ready


How to update the theme
How to update the Salute – Medical for Doctors and Dentist – WordPress and Elementor

Changelog Salute – Medical for Doctors and Dentist – WordPress and Elementor

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SunHome – Real Estate & Apartment Complex


Real Estate & Apartment Complex WordPress theme in modern style with condominium schemes, galleries, unlimited features, 20+ page examples, 3 homepages, rich theme options, unlimited color features.

Real Estate & Apartment Complex WordPress Theme

Apartment Complex WordPress Theme

The theme contains 3 homepages, 2 header sliders, 2 types of responsive menu and topbars.

The main color is blue but other color versions are unlimited.


  • Responsive design;
  • Basic micro schema for Google;
  • SEO-ready;
  • Image lazy load;
  • SEO meta descriptions, keywords, and title editor;
  • Pop-up modal window to show your offer or subscription form;
  • Slider Revolution plugin;
  • Simple drag&drop page builder;
  • Page options: slider, header, footer,
  • Simple drag&drop footer & header builder;
  • Rich theme options;
  • 800+ Google fonts;
  • Free support;
  • Lifetime updates;


Version 1 - 12.06 2020


Houzy – Real Estate WordPress Theme


Houzy is an attractive and highly responsive WordPress theme created for real estate agents, brokerages, apartment managers, residential & commercial developers, vacation rentals, and agents renting or selling the apartment, house, villa, farmhouse, and raw house.


A simple WordPress Plugin designed to implement core features of Designthemes. Version 1.0 of this Plugin is integrated into the themes by Designthemes. This Plugin is a repertoire of all the shortcodes and custom post types by Designthemes. It is compatible with Elementor and other third-party APIs. Therefore, designing of the layout and pages become a lot simpler with this Plugin.


The Slider Revolution is a multipurpose slide presentation solution come with powerful slider customization options. The Houzy theme is fully compatible with Slider Revolution Plugin. It empowers you to showcase all kinds of contents (text, image, video…) with amazing transition effects and awesome animations. So that, you can catch the users interaction by showcasing your best food items and offers with attractive effects in no time.


If you want the demo content in Houzy theme, You can easily import the demo content with a single click through the Unyson Importer. It saves you time and your site would look exactly like the theme demo page.


Contact Form 7 is a free and popular WordPress plugin which can be used with the theme to create a contact form on your website. The Houzy theme is fully compatible with the Contact Form 7 plugin. The important key feature, You can edit the default form template of the contact form 7 or create your own contact form easily with the options using the form editor panel.

Not only that, when you are running a site, there may be different forms need to be configured from time to time as per your need. Don’t worry the contact form 7 will make the work as a piece of for you.


The WooCommerce is an easily customizable eCommerce platform for creating the online product selling websites. The Houzy theme is fully compatible with the WooCommerce plugin, it means you can simply sell your foods products directly from your website.

As a fact in these days, online orders are the best method to increase your sales and keep your website achievable. Notably, the WooCommerce created with a true focus on bringing best selling through online orders. So you can start selling the food products through the online in no time once you set up the website.

One another key point, the WooCommerce Plugin would enable you to receive payments in multiple currencies as soon as your site is configured! The theme also supports the advanced WooCommerce plugin named as YITH WooCommerce Wishlist.

Note: Images used in the demo are not included for download, these images are copyrighted, if you are planning to use the photos we can provide the links to buy license.


News – WordPress 5.5 Beta 1 – WordPress.org

WordPress 5.5 Beta 1 is now available for testing!

This software is still in development, so it’s not recommended to run this version on a production site. Consider setting up a test site to play with the new version.

You can test the WordPress 5.5 beta in two ways:

The current target for final release is August 11, 2020. This is only five weeks away. Your help is needed to ensure this release is tested properly.

Testing for bugs is an important part of polishing the release during the beta stage and a great way to contribute. Here are some of the big changes and features to pay close attention to while testing.

Block editor: features and improvements

WordPress 5.5 will include ten releases of the Gutenberg plugin, bringing with it a long list of exciting new features. Here are just a few:

  • Inline image editing – Crop, rotate, and zoom photos inline right from image blocks.
  • Block patterns – Building elaborate pages can be a breeze with new block patterns. Several are included by default.
  • Device previews – See how your content will look to users on many different screen sizes.
  • End block overwhelm. The new block inserter panel displays streamlined categories and collections. As a bonus, it supports patterns and integrates with the new block directory right out of the box.
  • Discover, install, and insert third-party blocks from your editor using the new block directory.
  • A better, smoother editing experience with: 
    • Refined drag-and-drop
    • Block movers that you can see and grab
    • Parent block selection
    • Contextual focus highlights
    • Multi-select formatting lets you change a bunch of blocks at once 
    • Ability to copy and relocate blocks easily
    • And, better performance
  • An expanded design toolset for themes.
  • Now add backgrounds and gradients to more kinds of blocks, like groups, columns, media & text
  • And support for more types of measurements — not just pixels. Choose ems, rems, percentages, vh, vw, and more! Plus, adjust line heights while typing, turning writing and typesetting into the seamless act.

In all, WordPress 5.5 brings more than 1,500 useful improvements to the block editor experience. 

To see all of the features for each release in detail check out the release posts: 7.5, 7.6, 7.7, 7.8, 7.9, 8.0, 8.1, 8.2, 8.3, and 8.4.

Wait! There’s more!

XML sitemaps

XML Sitemaps are now included in WordPress and enabled by default. Sitemaps are essential to search engines discovering the content on your website. Your site’s home page, posts, pages, custom post types, and more will be included to improve your site’s visibility.

Auto-updates for plugins and themes

WordPress 5.5 also brings auto-updates for plugins and themes. Easily control which plugins and themes keep themselves up to date on their own. It’s always recommended that you run the latest versions of all plugins and themes. The addition of this feature makes that easier than ever!

Lazy-loading images

WordPress 5.5 will include native support for lazy-loaded images utilizing new browser standards. With lazy-loading, images will not be sent to users until they approach the viewport. This saves bandwidth for everyone (users, hosts, ISPs), makes it easier for those with slower internet speeds to browse the web, saves electricity, and more.

Better accessibility

With every release, WordPress works hard to improve accessibility. Version 5.5 is no different and packs a parcel of accessibility fixes and enhancements. Take a look:

  • List tables now come with extensive, alternate view modes.
  • Link-list widgets can now be converted to HTML5 navigation blocks.
  • Copying links in media screens and modal dialogs can now be done with a simple click of a button.
  • Disabled buttons now actually look disabled.
  • Meta boxes can now be moved with the keyboard.
  • A custom logo on the front page no longer links to the front page.
  • Assistive devices can now see status messages in the Image Editor.
  • The shake animation indicating a login failure now respects the user’s choices in the `prefers-reduced-motion` media query.
  • Redundant `Error:` prefixes have been removed from error notices.

Miscellaneous Changes

Keep your eyes on the Make WordPress Core blog for 5.5-related developer notes in the coming weeks, breaking down these and other changes in greater detail.

So far, contributors have fixed more than 350 tickets in WordPress 5.5, including 155 new features and enhancements, and more bug fixes are on the way.

How You Can Help

Do you speak a language other than English? Help translate WordPress into more than 100 languages!

If you think you’ve found a bug, please post to the Alpha/Beta area in the support forums. We would love to hear from you! If you’re comfortable writing a reproducible bug report, file one on WordPress Trac. That’s also where you can find a list of known bugs.

Props to @webcommsat, @yvettesonneveld, @estelaris, and @marybaum for compiling/writing this post, @davidbaumwald for editing/proof reading, and @cbringmann, @desrosj, and @andreamiddleton for final review.

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The Top Seven Ways to Maximize Email Marketing

For online stores in particular, email marketing is the best way to connect with existing customers and followers —  those who have already bought from you or are signed up for your list. Many businesses spend marketing time and money trying to win new customers, not knowing that  the easiest path to revenue growth is in maximizing the relationship with the customers you already have. 

In summary: email marketing is the best way to connect with the largest number of existing customers for the smallest cost. Here are the top seven strategies for maximizing your email marketing efforts: 

1. Segment your list

If you’re just starting, consider breaking it down into four categories (some customers may fall into multiple categories):

  1. Repeat customers.
  2. One-time buyers.
  3. Subscribers who haven’t purchased yet.
  4. Lapsed customers who haven’t bought anything recently.

For lapsed customers, defining “recently” may look different for each business. A customer who buys dog food every month, but then goes three months without buying is someone you should reach out to. If you sell shoes, you know most people don’t buy new shoes every month. Figure out when it’s been too long since customers have bought something from your business.

Many email marketing tools, like AutomateWoo, offer simple list segmentation. Select a group of subscribers that meet certain requirements — like those with active subscriptions or who placed an order within the last three months — and send an email written specifically for them.

2. Market to each email segment differently

Each customer segment you create offers different marketing opportunities. 

Repeat customers

These are your most loyal buyers; make them feel appreciated! Focus on ways to provide extra value so they’ll come back time and time again. Who knows? They may even share your products with friends and family members. 

Unrest Coffee product that offers points in exchange for purchase
Unrest Coffee, using points and rewards to encourage purchases

Here are a few ways to engage with repeat customers:

  • Ask for referrals and online reviews, and offer points and rewards.
  • Give exclusive access to new products.
  • Send free gifts when they spend a certain amount.
  • Thank them for being a great customer!
  • Ask them to follow you and engage on social media —  and offer additional rewards.

One-time buyers

The key here is to motivate a second purchase. To do that, you must be consistent, which can look different for each individual business. Dog food customers may appreciate tips about pet health every week, but shoe shoppers may find a weekly email a bit much. Do what makes the most sense for your audience and keep an eye on your unsubscribe rate. If customers become disinterested, you may need to adjust your content or send fewer emails.

Give one-time buyers discounts on items that cost more than what they’ve already bought and consider offering bulk discounts or product bundles. With tools like AutomateWoo, you can even personalize coupons based on customer actions.

Subscribers who haven’t purchased

For email list subscribers who haven’t yet purchased, consider what they’ll find most valuable. For some, that might be a welcome discount or coupon that encourages them to make a purchase. 

If you sell high-end products, though, you may not want to offer discounts. Instead, send valuable non-sales content, like answers to common questions, or solutions to problems you know customers deal with. 

Lapsed customers

Customers typically lapse for one of several reasons:

  1. They were unhappy with their purchase.
  2. They don’t need to purchase very often.
  3. Your products (or business) aren’t top of mind.

For these buyers, focus on delivering value and demonstrating your worth. Offer free shipping, limited-time offers, or “we miss you” discounts to encourage them to purchase again. Also send out useful content — tips and inside information, ideas for using your products, helpful videos — so when they’re ready to purchase again, you’re the first brand they think of.

3. Vary your email length

A good standard length is 300-500 words but this varies based on your industry. Don’t focus too much on length, though. Instead, focus on delivering value and a compelling message with a motivating call-to-action. 

Vary the length by varying the purpose. Some emails should sell something. Other emails should thank customers, solve problems, offer encouragement or inspiration, or update shoppers on changes to your online store.

4. Favor smart structure over too much design

Plenty of testing data shows that pure, text-only emails outperform emails with a lot of design —  and by a large margin in some cases. So don’t feel like your emails have to have intricate designs. They don’t. 

People respond to messaging and valuable offers that meet their needs. For some products, photos are critical. But overdesigning an email makes it look like marketing, and not a genuine communication. 

For structure, use formatting like bold, italics, and colored text. Use subheadings. Use short paragraphs. Why?

Because it keeps the reader moving and allows them to read faster. One 300-word paragraph is far more difficult to read than a 600-word email broken up into small sections. 

5. Use call-to-action buttons and links

A call-to-action is a statement that tells your customers what you want them to do. Don’t just put a call-to-action at the end. Include one early in the email, and again toward the end. For longer emails, you might add one or two in the middle. 

Also, use both buttons and text as links. Mix it up. The idea is to give people more than one way to respond.

Personalize your call-to-action. Don’t just say things like “buy now” and “learn more.” These are boring, overused, and under-personalized. Instead, use first-person phrases like “Send my shipment!” and “Sign me up!” 

These engage the reader and encourage the customer to do what they’re thinking about doing. You want them excited about how your product will improve their life or make them happier.

Finally, ensure that the color of each button contrasts with the rest of the email. It should be impossible to miss. 

6. Manage your deliverability reputation

All the previous strategies are effective, but they won’t work if your emails aren’t delivered. For this, you need to have a good “sender reputation.” You can do a couple of simple things to maintain a good reputation with the companies that monitor deliverability.

First, don’t upload contacts to your email list without their permission. This is one of the greatest risks when purchasing an email list. If those on the list complain, it can damage  your reputation, ensuring that your emails go straight to spam. 

Second, give an option to unsubscribe in all your emails and include contact information. Most reputable email marketing platforms require this. But when someone unsubscribes, don’t go back later and add them back to the list! If they report you as spam, this hurts your sender reputation.

Also, be mindful of any privacy regulations in your area, such as the GDPR. Find out more information about recommended email marketing providers and best practices in our email marketing guide.

7. Become a subject line expert

If no one opens your email, it doesn’t matter what’s inside. So devote some time to learning about subject lines. 

Your subject line should be relevant, use personalization, and motivate people to click. For more information, Jilt offers a great guide on writing irresistible eCommerce subject lines.  

Once you know a bit more about writing great subject lines, you can start practicing them. But also, don’t obsess too much over open rates. Open rates matter, but sales matter more. Would you rather have an email with a 30% open rate — which is very good — but only two sales, or an email with a 15% open rate, but ten sales? 

Ideally of course, you want both: a high open rate and a message that converts. 

A little goes a long way — get started! 

Knowing the importance of email marketing only does you so much good. The key is to put it into practice! Keep these essential strategies in mind to make the most of your efforts and you’ll instantly be ahead of many of your competitors.

WooCommerce makes it easy to integrate with the email marketing provider of your choosing, offering more than a dozen email marketing extensions. Want to learn even more about sending successful emails? Check out our full guide.

Customize your store with official extensions for WooCommerce in our marketplace

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Etchy – Print Shop WordPress Theme


Etchy - Print Shop - 1
Etchy - Print Shop - 2

Meet Etchy, your brand new stunningly designed print shop website. You get a collection of beautiful print shop templates, as well as meticulously designed blog and portfolio layouts paired with full Elementor Page Builder compatibility. Take your print company to a whole new level, build your print shop website with Etchy!

Here’s a link if you wish to view the Etchy documentation.

If you have any questions or wish to learn more about Etchy theme, we’ve compiled a huge selection of useful articles which you can easily lookup over at our Knowledge Base.

In case you have already purchased Etchy and you happen to have some questions about it, feel free to visit our Help Center where our support team will be more than glad to help you out.

Check out the Qode Video Tutorials where you can find step-by-step guides on how to customize our themes to achieve exactly what your website needs.

Like our theme? Feel free to browse our other WordPress themes for retail websites.

Theme Features

  • Easy to use – no coding knowledge required
  • Powerful Admin Panel
  • Large collection of layouts and inner pages
  • Import demo site with One-Click
  • Responsive and Retina Ready
  • Extensive typography options
  • Elementor Page Builder compatibility
  • Slider Revolution Responsive WordPress Plugin ($29 value)
  • WooCommerce compatibility
  • Portfolio List shortcode
  • Portfolio Category List shortcode
  • Portfolio Gallery layouts
  • Portfolio Masonry layout
  • Portfolio List “Load More” Pagination
  • Portfolio List “Infinite Scroll” Pagination
  • Portfolio List Standard Pagination
  • Various portfolio single layouts
  • Portfolio Single Gallery layout
  • Portfolio Single Slider layouts
  • Portfolio Single Images layouts
  • Portfolio Full Width Images layout
  • Link List shortcode
  • Outline Text shortcode
  • Author List shortcode
  • Product List shortcode
  • Product Categories List shortcode
  • Clients List shortcode
  • Comparison Pricing Table shortcode
  • Pricing Table shortcode
  • Workflow shortcode
  • Working Hours List shortcode
  • Highlight shortcode
  • Info Section shortcode
  • Item Showcase shortcode
  • Interactive Link Showcase shortcode
  • Instagram List shortcode
  • Twitter List shortcode
  • Stacked Images shortcode
  • Swapping Image Gallery shortcode
  • Section Title shortcode
  • Call to Action shortcode
  • Video Button shortcode
  • Frame Slider shortcode
  • Custom Font shortcode
  • Author Info widget
  • Sticky Sidebar widget
  • Instagram List widget
  • Twitter List widget
  • WooCommerce DropDown Cart widget
  • Blog List widget
  • Social Icon widget
  • Various infographic elements
  • Countdown shortcode
  • Counter shortcode
  • Progress Bar shortcode
  • Multiple Blog List Layouts
  • Blog Masonry Layout
  • Blog Gallery Layout
  • Blog Justified Gallery Layout
  • Blog Slider Layout
  • Custom Post Formats: Audio, Video, Standard, Gallery, Link, Quote
  • Social Share functionality
  • Integrated search
  • “Back to Top” button
  • Enable passepartout border around website
  • Standard Header Type
  • Three Header behavior types
  • Sticky header behavior
  • Sticky on scroll up header behavior
  • Fixed header behavior
  • Separate mobile header styling options
  • Multiple logo versions (for mobile header and sticky header)
  • Dark and Light Logo variants
  • Multiple Widget Areas in Header
  • Multiple footer widget areas
  • Customizable Footer with optional 1-4 Columns
  • Footer top and footer bottom
  • Customizable Google Map shortcode
  • Choose your grid size
  • Boxed layout option
  • Translation Ready
  • Customizable Mega Menu
  • Dripicons Icon Font Pack
  • Font Elegant Icon Font Pack
  • Font Awesome Icon Font Pack
  • Ionicons Icon Font Pack
  • Linea Icon Font Pack
  • Linear Icon Font Pack
  • Material Icons Icon Font Pack
  • Simple Line Icons Icon Font Pack
  • 900+ Google Fonts
  • Custom Widget Areas
  • Contact Form 7 plugin compatibility
  • Set multiple contact form styles
  • Child Theme included


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Verdure – Organic Tea Shop Theme

LIVE PREVIEWBUY FOR $69 Brew a delicious website for your tea house and tea shop with Verdure! Our herbal theme is just perfect for...