LATEST ARTICLES

Now that you’ve chosen an operating system and built your online store, it’s time to determine the best way to get your products into the hands of excited customers. Navigate the Journey: Part One: Choosing an AudiencePart Two: Finding a Problem to...
Publisher’s Note: HubSpot is a partner of ours and they offer a CRM plugin for WordPress that works with WooCommerce. We asked them to share their thoughts on the benefits of a CRM and how to use one. If...
You have great products and a plan to drive people to your site. But to convert visitors into customers, consider how to display those products. You need something that’s functional, visually appealing, and easy for potential customers to browse...
You’ve got a great product ready to go. Now it’s time to get it in the hands of your target audience —  and there’s no better place to sell than online, where you reach a much larger market...
A web host keeps your website files and makes your site visible online when someone types in your site address, called a URL (e.g. woocommerce.com is our URL). Think of a host as being similar to a physical...
If you’re starting out in eCommerce, be sure to pick the right niche, which means identifying your target audience and figuring out what kind of products they want to buy. By carving out your own territory, it will...
Publisher’s Note: We recently launched a partnership with Viva Wallet to streamline an often-fragmented European payments market. We’re excited to share more with you! With dozens of countries, many of which have their own currencies and competing regulations, managing...
In the third post of this series, we discussed pre-selling your product to gauge your audience’s interest. This means you know that you have a market for your product and may even have some excited customers waiting for...

Sell it Before You Make It

So far on the journey to your first customer, you’ve chosen the audience you’ll target and learned the problems they’re willing to pay someone to solve.  Navigate the Journey: Part One: Choosing an AudiencePart Two: Finding a Problem to Solve It...
Anything your business can do to increase customer loyalty is worth considering, including offering them the option to give a donation at checkout. Aligning with a charity or group of charities has been proven to increase customer acquisition...